Dr Eve Chan is an Assistant Professor from the Technological and Higher Education Institute of Hong Kong (THEi). She earned her PhD in Fashion and Textiles Marketing and Merchandising from the Institute of Textiles and Clothing, the Hong Kong Polytechnic University (HKPolyU) in 2009. Prior to joining THEi, Dr Chan was Research Fellow at the Hong Kong Community College of the HKPolyU and Visiting Lecturer of the Hong Kong Design Institute. In terms of her professional experience, she had served as Global Business Controller and Manager of the internationally renowned fashion company, H&M. Dr Chan possessed extensive industrial experience in buying, merchandising, marketing and retailing before commencing her academic career. Currently, Dr Chan is managing several competitive research projects in international trade of fashion and textile, location analysis of production in the belt and road initiative as well as econometric modelling. She has successfully collaborated with local and international fashion brands and apparel companies in carrying out research projects. Her research findings, which have generated an impact on the fashion and textile sector, are recognized by both academia and industry. Her publications include book chapters, papers in major peer-reviewed journals and international academic conferences. Dr Chan is the author and editor of the book entitled “Belt and Road Initiative - Collaboration for Success”, which is about the integration of econometric technique and artificial intelligence into the fashion and textile industry.Dr Chan is the recipient of various research awards, including the best research paper award in an international conference - the 14th Asian Textile Conference (ATC-14) in 2017. She had been invited to be the keynote speaker, conference committee member, session chair and reviewer of several international conferences